Unit-4: Core Skills in electronic media

Public Speaking


Public speaking is a vital skill in electronic media, involving clear communication with an audience. It requires confidence, clarity, and the ability to engage listeners effectively.


 News Production


News production encompasses various stages, including gathering information, verifying facts, and presenting stories in a compelling manner. It involves research, interviewing skills, and editorial judgment.

 

Reporting and Presentation for Radio


Radio reporting requires concise storytelling, as listeners cannot see visuals. Presenters must convey information clearly and succinctly, using tone and pacing to engage the audience.


 News Production and Reporting for Television


Television news production involves visual storytelling, combining footage, interviews, and graphics. Reporters must convey information effectively while engaging viewers through visual elements.


News Presentation: Basic Principles


- Objectivity:

 Presenting information impartially without bias.

- Accuracy:

 Ensuring information is factually correct.

- Speed:

 Delivering news promptly to keep the audience informed.

- Clarity: 

Communicating information clearly and understandably.

- Integrity: 

Upholding ethical standards and maintaining trust with the audience.


These principles guide electronic media professionals in delivering reliable and impactful news content.

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